نتایج جستجو برای: pricing advertising game theory supply chain complementary stackelberg

تعداد نتایج: 1387227  

Hamed Jafari, Morteza Rasti-Barzoki, Seyed Reza Hejazi,

In the current study, a dual-channel supply chain is considered containing one manufacturer and two retailers. It is assumed that the manufacturer and retailers have the same decision powers. A game-theoretic approach is developed to analyze pricing decisions under the centralized and decentralized scenarios. First, the Nash model is established to obtain the equilibrium decisions in the decent...

Journal: :CoRR 2017
Zehui Xiong Shaohan Feng Dusit Niyato Ping Wang Zhu Han

As the core issue of blockchain, the mining requires solving a proof-of-work puzzle, which is resource expensive to implement in mobile devices due to high computing power needed. Thus, the development of blockchain in mobile applications is restricted. In this paper, we consider the edge computing as the network enabler for mobile blockchain. In particular, we study optimal pricing-based edge ...

Journal: :IEEE Transactions on Engineering Management 2021

In this article, we present a joint production, pricing, and inventory control problem that can help manufacturers manage revenue in an omnichannel environment. This article puts forward multiperiod Stackelberg game between manufacturer retailer, assuming the former to be leader. The leader–follower is formulated as mixed-integer nonlinear bilevel optimization wherein both players seek m...

Journal: :Journal of Industrial and Management Optimization 2021

In reality, supply chain member may apply for loan from bank when he\begin{document}$ \backslash $\end{document}she is capital-constrained, or deposit idle capital to id="M2">\begin{document}$ well-funded. This study focuses on the Stackelberg pricing policy considering bank's and based delay payment sche...

Journal: :International Journal of Production Economics 2022

This research studies the impact of a store brand's introduction in supply chain where retailer offers national brands competing manufacturers. The focus this paper is to study such given different manufacturers' decision timing choices with regards how they set pricing and advertising decisions. We develop game-theoretic model that based on consumer utility functions represent competition betw...

Journal: :Processes 2022

Advertising and service investment can enhance brand goodwill to increase the sales of branded goods. However, impact advertising services on is not immediate but delayed. At same time, due different characteristics provided by various channels, phenomenon bidirectional free-riding occurs. Therefore, this paper studies dynamic cooperation between in O2O (online offline) supply chain dominated o...

This paper investigates the impact of provided service by the retailers and manufacturers on customers’ demand and members’ profit in a supply chain. It focuses on a supply chain structure with one manufacturer and a common retailer. The demand of customers depends on retailer price and service level. A game-theoretic framework is applied to obtain the equilibrium solutions for each entity in s...

Journal: :Sustainability 2023

Low-carbon production is currently the development direction of enterprises. The government provides low-carbon subsidies to manufacturing enterprises promote formation a green supply chain. To better encourage chain by determining and platform authentication fees, this paper constructs Stackelberg game model that consists supplier manufacturer, solves optimal decisions each entity using backwa...

Journal: :Computers & OR 2008
David A. Burke Kenneth N. Brown Armagan Tarim Brahim Hnich

This paper proposes a model for dynamic pricing that combines knowledge of production capacity and existing commitments, reasoning about uncertainty and learning of market conditions in an attempt to optimise expected profits. In particular, the market conditions are represented as a set of probabilities over the success rate of product prices, and those prices are learned online as the market ...

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