Sales promotion is one of the key promotional mix elements that is commonly employed by firms that find themselves in very competitive industries like the telecommunication industry. The rationale behind the research was to establish whether sales promotion to any extent retains customers and to identify the perception of consumers on the benefits associated with sales promotion in the telecomm...

This research informs the means to develop an e-commerce strategy for web based tourism promotion of hotels located in developing countries. The study explored the aspects related to the use of information systems in web based tourism promotion, along with a focus on the organizational factors affecting the use of e-commerce strategy. Interviews were conducted with the managers of selected five...

There are two basic approaches to generalize the propagation mechanism of the two-player Minimax search algorithm to multi-player (3 or more) games: the MaxN algorithm and the Paranoid algorithm. The main shortcoming of these approaches is that their strategy is fixed. In this paper we suggest a new approach (called MPMix) that dynamically changes the propagation strategy based on the players’ ...

This article presents a methodological approach to the development of promotion strategy for transport hub in metropolis. In response modern megapolises’ growth, hubs perform role multi-functional public facility, implementing wide set not only and logistics services, but also combination social, shopping entertainment functions passengers, both tourists local residents. The material deals with...

To deal with rising city center congestion and its associated pollution, the UK government has proposed a number of policy measures. In particular, the 1998 White Paper indicated that “the bus industry will make an important and cost-effective contribution to tackling congestion and pollution at the local level.” Since the privatization of the bus industry during the 1980s, local government—the...