This article examines the importance of promotional marketing in modern business. An analysis scientific research and publications on subject promotions their impact business success has been carried out. The main types characteristics use are considered. key elements strategy influence effectiveness campaign were studied. methodology consisted literature topic business, as well such methods an...

Abstract Due to linguistic and cultural variations between the source language (SL) target (TL), tourism industry may struggle communicate effectively with tourists from various backgrounds. The translation could contribute significantly growth of by removing barriers, facing those different Given this issue, study targets 27 postgraduates enrolled in training programs at Saudi universities an ...