Green purchase intention adalah konsumen dengan kesadaran lingkungan yang tinggi. Konsumen ini suka membeli produk-produk ekologis, meskipun barang tersebut dijual harga mahal. Tujuan dari penelitian untuk menjelaskan pengaruh perceived green value, consumer effectiveness dan environmental knowledge terhadap produk Cleo Eco di Kota Padang. 80 responden digunakan sebagai sampel acak. Teknik anal...

Research aims: The research aims to determine the determinants of purchase intention in social commerce.Design/Methodology/Approach: population this study was online shoppers. Questionnaires were distributed Google Forms through various platforms. sampling technique employed purposive by drawing samples from 372 respondents. data had been confirmed for their reliability and validity. analysis m...

The purpose of this research is to analyze and identify that has been conducted within green purchase intention, classify the characteristics research. researcher a structured study search literature related topic. found 67 primary studies published between 2000-2020 classified them based on year study, country publication, focus research, locus type method. This mapping provides first systemat...

Consumer buying intentions can be predicted by digital marketing, customer engagement, and perceived value. This study aims to empirically test value, as well brand preference in mediating value on purchase intention. In this study, the sample collected was 217 respondents. Data were distributed online questionnaires using Google form data analysis of research uses PLS-SEM method. The result sh...