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Professor Jenkinson and colleagues are to be congratulated for their recent randomized controlled trial of the effect on response of embedding the Picker Patient Experience questionnaire (PPE-15) within either a four or a 12 page questionnaire. Mailed questionnaires are widely used for data collection in health research, but because non-response reduces the effective sample size and can introdu...

in today’s competitive world, customers are at the main focus of organizations and the customer loyalty is the main reason of acquiring competitive advantage of organizations. the aim of present research is to investigate the relationship between customer loyalty and one of its key variables, service quality. trust and satisfaction have been investigated here as intermediate variables. this res...