Purpose – This study aims to investigate factors which influence customers’ purchasing decisions on halal cosmetic product, called Wardah. Methodology/approach Quantitative Approach is adopted in this study. A survey was conducted with 100 respondents grasp the respondents’ perceptions and attitude that them make purchase decision product (Wardah). Purposive sampling technique employed determin...

This study aims to understand the effect of different color scheme in perceptions and food product preference, trial, purchase intention. Using quantitative approach, questionnaires data were cross tested by chi square one-way ANOVA. The found there no significant differences between price perception, perceived quality, preferences, trial intense buy schemes, except white dominant quality aspec...

The aggregate welfare measure for a change in the provision of a public good derived from a contingent valuation (CV) survey will be higher if the same elicited mean willingness to pay (WTP) is added up over individuals rather than households. A trivial fact, however, once respondents are part of multi-person households, it becomes almost impossible to elicit an “uncontaminated” WTP measure tha...