The internet offers advertisers many opportunities for targeting their advertisements. The traditional approach to the demographic targeting of advertisements assumes the existence of internet servers with sufficient homogeneity of visits. The aim of this paper is to identify the variations in internet content consumption habits of different groups of Czech internet users, according to gender a...

abstract prescribing behavior of physicians affected by many factors. the present study is aimed at discovering the simultaneous effects of the evaluated factors (including: price, promotion and demographic characteristics of physicians) and quantification of these effects. in order to estimate these effects, fluvoxamine (an antidepressant drug) was selected and the model was figured out by pan...

This paper proposes a service discovery protocol for discovering and advertising services in a proactive ad hoc network. The protocol we have defined is piggybacked into the OLSR protocol. We define a new message type into OLSR called Service Discovery Message (SDM) for both advertisement and discovery of services. The advertisement frequency and advertisement lifetime are user-controlled param...

Reinforced by the fast growth of electronic commerce, even during the current global economic downturn, intermediated online targeted advertising (IOTA) has emerged as a promising electronic business model empowered by the Web 2.0 principle. IOTA maximizes the profit of online targeted advertising services by displaying the proper banner contents to certain types of Web users in real time in or...