OBJECTIVE To examine, for dominant Australian cigarette brands, brand identity (overriding brand vision), brand positioning (brand identity elements communicated to the consumer), brand image (consumers' brand perceptions) and brand equity (financial value). DESIGN Tobacco industry documents, articles from retail trade publications since 1990, and current brand advertising from retail trade p...

Marketing Retail merupakan karyawan yang bertanggung jawab untuk menjual produk perusahaan dengan menggunakan berbagai strategi agar dihasilkan dapat bersaing lain, dan diterima oleh konsumen, serta tersebut dijual menguntungkan perusahaan. Permasalahan terjadi dalam proses rekrutmen pada Pasar Swalayan Maju Bersama hanya menerapkan seleksi dokumen wawancara saja, tanpa mengidentifikasi keteram...

Understanding people’s consumption behavior while traveling between retail shops is essential for successful urban planning as well as deter‐ mining an optimized location for an individual shop. Analyzing customer mobi‐ lity and deducing their spatial distribution help not only to improve retail marketing strategies, but also to increase the attractiveness of the district through the appropriat...

The service industry and business-to-business companies have remained at the forefront of studies into internal marketing due to the close contact between employees and customers in such companies. Marketers and industry experts have shown particular interest to the supermarket sector over the past years due to the varied fluctuations in performance that have been reported. Consumers have negli...