To make judicious resource allocation decisions in search marketing, it is essential to understand the motives behind online shoppers’ searching and purchasing behavior. Taking the approach of understanding consumers’ desires to reduce cognitive load in online shopping, we construct a goal-related keyword characterization framework. Most search keywords reflect a combination of the following ch...

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This paper examines the rationale underlying periodic price promotions, or sales, for perishable food products by supermarket retailers. Whereas previous studies explain sales in a single-product context as arising from informational, storage cost, or demand heterogeneity, this study focuses on the central role of retailers as multi-product sellers of complementary goods. By offering a larger n...

Li, Jiayu. M.S., Purdue University, May 2015. Tracking Sales Activities in Agribusiness. Major Professor: W. Scott Downey. Decisions in the sales area, including customer and product selection and margin discipline, shape profits for companies in agribusiness. Management of the sales function takes place at the organizational, managerial, and practitioner level, each of which requires data abou...

While we witness rapid global development of electronic commerce, regional trends may vary considerably and thus it is important to analyze evolution of local e-trade. Here, we use survey data to analyze marketing activities of Polish entrepreneurs in retail e-commerce (B2C). We cover topics such as price comparison, customer loyalty analysis, forms of communication, personalization attempts, i...

Using empirical market data from brand rivalry in a retail ground-coffee market, we model each idiosyncratic brand’s pricing behavior using the restriction that marketing strategies depend only on profit-relevant state variables, and use the genetic algorithm to search for coevolved equilibria, where each profit-maximizing brand manager is a stimulus-response automaton, responding to past price...

with changes in living standards and food consumption pattern, consumers demand quality meat with more emphasis on tenderness which is often not obtained from the aged and spent animals. As a consequence, majority of the meat is losing its popularity and demand. Some quantity of meat produced is used for the development of various comminuted meat products. A practical method for improving tende...

In the literature of inventory after the development of classical economic order quantity (EOQ) model researchers extensively studied several aspects of inventory modeling by assuming constant demand rate. But in a real market demand of a product is always dynamic state due to the variability of time, price or even of the instantaneous level of inventory displayed in retail shop. This impressed...