The study encompassed all state and federal cases between 1946 and 2005. The search was run on Lexis on the All Federal and State Cases, Combined file during June and July 2006. The search was designed to test two hypotheses: (i) Use of innovation rhetoric increased during the 1980s with the advent of the intellectual property wars; and (ii) Use of innovation rhetoric increased during the 1990s...

It is rather remarkable that a process as esoteric as the genetic modification of crops would become the subject of a global war of rhetoric. Yet for the past few years Western audiences have been bombarded with deceptive rhetoric, spin, and soundbite science portraying the wonders—or horrors—of the new technology. Books and fullpage newspaper advertisements warn of a wrecked environment and fo...

Audio-visual Rhetoric is a knowledge domain for designers in theory and practice that is valid for all communicative actions through media that aim for persuasion. Within this domain, we introduce a framework for media analysis. We developed an Audio-Visual Pattern (AVP) language for film that is visualized within a notation system. This system shows auditory and visual parameters in order to r...