Understanding customer co-creation experience in mobile commerce helps business to tailor their offerings, improves engagement, and cultivates long-lasting brand relationships, ultimately leading success the competitive digital marketplace. Anchoring service-dominant logic self-determination theory framework, this study aims investigate customers’ internal stimuli as antecedents of its impact o...

Progress of technology and processing power has enabled the advent sophisticated including Artificial Intelligence (AI) agents. AI agents have penetrated society in many forms conversation or chatbots. As these chatbots a social component to them, is it critical evaluate aspects their design its impact on user outcomes. This study employs Social Determination Theory examine effect three motivat...

introduction: the existence of standard tools is one of the basic needs of scientists of healthy behavior for predicting health-related behaviors. the aim of the present study was to design a psychometrically sound instrument to measure the protection motivation theory constructs regarding self-medication for elderly iranians. methods: the study was conducted in spring 2016. the sample consiste...