Marketing and business strategies need to be well prepared, so that they can achieve company goals. The purpose of this study was determine the marketing strategy Tie Dye Custom Online through @Caresyourdye account as an online communication medium describe factors influence customer trust. This research uses descriptive qualitative method. theory used in is Integrated Communication (IMC), name...

This study aims to identify and explain the effect of brand preferences product attributes that implement green marketing simultaneously partially on sales volume Low-Cost Green Car (LGCC). The research population was Brio Satya car buyers at PT. Imperial Putra Perdana, Bandung, with a total sample 110 respondents. taken using random sampling technique. data analysis used is path analysis. resu...

In this demonstration, we bring the online selling process closer to the customer experience in a retailing store. For this purpose, we demonstrate a virtual selling agent that is proactive and adaptive. Our proactive dialogical agent initiates the dialogue and drives the inquiring process for collecting information in order to make relevant proposals. Moreover, we will see that our virtual sel...

Let me confess at the outset that I feel uncomfortable with the title given to my presentation, "Selling Health to the Public," and that I feel equally uncomfortable with such terms as, "marketing health," "the health marketplace," or any others that equate the health area with the marketplace. These terms have become quite popular in recent years because the presumed success of Madison Avenue ...

Direct marketing via farmers' markets, roadside stands, community supported agriculture (CSA) programs, and other outlets, is integral to the prosperity of many small fruit and vegetable farms. 1 Through direct marketing, producers are able to establish a closer relationship with consumers , avoid expenses associated with using a broker or wholesaler, and increase their profits (USDA-AMS, 2002a...