Abstract The hesitant fuzzy set has been an important tool to address problems of decision making. There are several various improved sets, such as dual set, interval-valued and intuitionistic however, no one kind sets could reflect attitude characteristics makers on time-sequences. In reality, time-sequence is sector situations might have different knowledges the same alternative at moments. T...

Objectives: The purpose of this article is to provide an introduction to the theoretical, practical, and methodological advantages of applying cognitive models to sports decisions. The use of sequential sampling models, in particular, is motivated by their correspondence with the dynamic, variable processes that characterize decision-making in sports. This article offers a brief yet detailed de...

Traditional models of consumer decision-making are largely cognitive and sequential in nature. While there is some recognition of an emotional component in the decision-making process, traditional models assume emotions are sequential in nature with the most important emotion being the final one, negative emotions are bad and should be overcome, cognitive and affective processes and multiple em...