The analog of the principal SO(3) subalgebra of a finite dimensional simple Lie algebra can be defined for any hyperbolic Kac Moody algebra g(A) associated with a symmetrizable Cartan matrix A, and coincides with the non-compact algebra SO(1, 2). We exhibit the decomposition of g(A) into representations of SO(1, 2); with the exception of the adjoint SO(1, 2) algebra itself, all of these represe...