نتایج جستجو برای: social marketing
تعداد نتایج: 653016 فیلتر نتایج به سال:
Consumers increasingly desire to make purchasing decisions based on factors such as health, the environment, and social justice. In response, there has been a commensurate rise in cause-related marketing to appeal to socially-conscious consumers. However, a lack of regulation and standardization makes it difficult for consumers to assess marketing claims; this is further complicated by social m...
Previous work in social network analysis (SNA) has modeled the existence of links from one entity to another, but not the language content or topics on those links. We present the AuthorRecipient-Topic (ART) model for social network analysis, which learns topic distributions based on the direction-sensitive messages sent between entities. The model builds on Latent Dirichlet Allocation (LDA) an...
In México 99.8% of existing enterprises are Small-Medium Enterprises (SMEs) which generates 52% of Gross Domestic Product and 72% of total employment. A previous study of AMIPCI (2014) shows that in Mexico 8 of 10 enterprises have their own social network profile and 5 of 10 enterprises uses social media for publicity and marketing purposes. There are many studies about social media marketing b...
This paper shows that Medical Innovation (Coleman, Katz and Menzel 1966) and several subsequent studies analyzing the diffusion of the drug tetracycline have confounded social contagion with marketing effects. First, we describe the medical community’s understanding of tetracycline and how the drug was marketed at the time the Medical Innovation data were collected. We find little reason to exp...
‘Buzz Marketing’ has been a considered as an alternative strategy of creating preference and demand among prospective customers by the theoreticians and practitioners for times past. Though given caution, this geometrically progressive marketing strategy offers significant opportunities for the firms. The immense popularity of the online social media among the people has given the opportunity t...
This research aims to examine the influence of mediating effect of corporate social responsibility on the relationship between consumer awareness of green marketing and purchase intentions in the retail setting. Data from 200 valid questionnaires was analyzed using the partial least squares (PLS) approach for the analysis of structural equation models with SmartPLS computer program version 2.0 ...
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