Ticket pricing in professional sports is transitioning from a cost-based to demand-based approach. It has been argued that consumer perceptions of fairness regarding demand-based ticket pricing could influence purchase decisions. Perceptions of unfair pricing practices can lead to dissatisfaction and negatively affect purchase behavior. However, familiarity with demand-based pricing strategies ...

Social media analysis is rapidly becoming a widespread tool for various applications. Motivations for interest range from commercial marketing to the monitoring of social trends and political opinions. This work presents an actorbased platform, augmented with machine learning algorithms. To evaluate its possible application for the continuous analysis of social media streams, we also present a ...

The factors that influence students' enrollment in sport, fitness, and health courses, and their evaluation of the quality of service they receive continues to be of interest. A case study exposed a variety offactors influencing the promotion and delivery of sport, fitness. and health courses. While most of the factors identified were only minimll.lly influential, the mo~·tprominent reasons for...

BACKGROUND Increased availability of low/er strength alcohol products has the potential to reduce alcohol consumption if they are marketed as substitutes for higher strength products rather than as additional products. The current study compares the main marketing messages conveyed by retailers and producers for low/er and regular strength wine and beer products. METHODS A content analysis of...

OBJECTIVE To survey the drinking habits of young children with reference to the consumption of plain water, and to estimate the proportion of a child's recommended energy intake contributed by drinks. DESIGN A prospective survey. SETTING Health centres, mother and toddler groups, and infant schools in and around Southampton. SUBJECTS 39 preschool and 66 infant schoolchildren. INTERVENTI...

OBJECTIVE The present study investigates the changes and tracking of dietary behaviours in Norwegian 11-year-olds and examines the association between parental education and dietary tracking over a time period of 20 months. DESIGN Longitudinal data from the Norwegian HEalth In Adolescents (HEIA) cohort study followed up at three time points (2007-2009). SETTING Intakes of fruits, vegetables...

Self-esteem, psychological masculinity and femininity, and attitudes toward women in female athletes were investigated in an attempt to examine the validity o f various stereotypes. Subgroup distinctions based on sport played, level o f commitment to athletics, and experience level were also examined. Seventyone women participating in intercollegiate varsity teams (crew, basketball, squash, and...

OBJECTIVE To determine the attitudes of adult squash players towards protective eyewear. METHODS A survey of 197 competition and social squash players from seven squash centres in the outer eastern suburbs of Melbourne, Australia was conducted in September to October 1995. Information about participation in squash, previous injuries, use of protective eyewear, barriers towards eyewear use, an...