Abstrak - Adanya pandemi covid-19 membuat semua industri terdampak, begitu juga dengan coffee shop. Menghadapi adanya ini, brand trust dan promosi penjualan menjadi salah satu fokus utama dari strategi Brand terdiri kepercayaan, rasa aman kejujuran terhadap konsumen. Promosi frekuensi, kuantitas, waktu ketepatan sasaran promosi. Tujuan penelitian ini adalah untuk menganalisis pengaruh positif k...

This study examines how the perceptions of Muslim consumers in Indonesia regarding phenomenon companies that support LGBT as an effort to intervene community religiosity. Descriptive research is used by researchers this study. Researchers describe facts, data, and information obtained from literature studies such books, journals results related topic. In study, it explained there are several im...

This study aims to determine the background of emergence modern coffee shops in city Medan, development and contribution as a public space for people Medan. research uses Heuristic method with qualitative approach. The type used is field data collection techniques through direct observation 7 1 traditional shop interviews 38 informants literature studies. results showed that Medan could not be ...

" Perception and choice are the products of context dependent and comparative evaluation mechanisms that can be systematic and predictable, but that do not readily lend themselves to analyses that assume consistency, independence and invariance. "-Eldar Shafir Eldar Shafir's paper powerfully reinforces the notion that we are indeed different creatures from what much economics supposed. To cite ...

A mobile ad hoc network (MANET) is a network consisting of a set of mobile hosts capable of communicating with each other without the assistance of base stations. In this paper we review five existing protocols for geocasting in a MANET environment. The goal of a geocasting protocol is to deliver data packets to a group of nodes that are with a specified geographical area, i.e., the geocast reg...

In recent years, the importance of social media data has increased with developments in information and communication technologies, volume, velocity, variety, veracity, value have been affected by these developments. Because popularity networks, analysis also become an important issue for large companies whose brand identity is very crucial. User comments, shares, explanations networks can be u...

A growing number of mobile computing applications is centered around the user’s location. The notion of location is broad, ranging from physical coordinates (latitude/longitude) to logical locations (like Starbucks). While extensive research has been performed in physical localization, there has been far fewer attempts in recognizing logical places. This paper argues that the increasing number ...

Sustainability marketing trends have typically been led by smaller, more mission-driven firms, but are increasingly attracting larger, more profit-driven firms. Studying the strategies of firms that are moving away from these two poles (i.e., mission-driven but larger firms, and profit-driven firms that are more committed to sustainability) may help us to better understand the potential to reso...