As massive online retailers are putting increasing pressure on the traditional brick-and-mortar retailers, new ways to compete for customers is needed. Identifying customers’ behavior and understanding their needs could be a crucial way for firms to improve their competitive advantage. One way to better understand customers could be for retailers to collaborate and aggregate their customer data...

CRM has been realized as a core for the growth of any enterprise. This requires both the customer satisfaction and fulfillment of customer requirement, which can only be achieved by analyzing consumer behaviors. The data mining has become an effective tool since often the organizations have large databases of information on customers. However, the traditional data mining techniques have no rele...

This paper studies a promising application in Vehicular Cyber-Physical Systems (VCPS) called roadside advertisement dissemination. Its application involves three elements: the drivers in the vehicles, Roadside Access Points (RAPs), and shopkeepers. The shopkeeper wants to attract as many customers as possible by using RAPs to disseminate advertisements to the passing vehicles. Upon receiving an...

While demand response has achieved promising results on making the power grid more efficient and reliable, the additional dynamics and flexibility brought by demand response also increase the uncertainty and complexity of the centralized load forecast. In this paper, we propose a game-theoretic demand response scheme that can transform the traditional centralized load prediction structure into ...

With customer relationship management (CRM) companies move away from a mainly product-centered view to a customer-centered view. Resulting from this change, the effective management of how to keep contact with customers throughout different channels is one of the key success factors in today’s business world. Company Web sites have evolved in many industries into an extremely important channel ...

Introduction The distinction between advertising and content may sometimes seem to be blurred on the Net. Consider, for example, the majority of company Web sites, which provide information about the companies and their products and services. From the point of view of their customers and investors, the company and product information is “content”, while from the companies’ perspective, it is “a...

In this paper, practical activities of Needfinding an intertwined approach to identifying needs and to visualizing idea concepts in early design are described and discussed. This is done primarily to gain an increased understanding of the various representations of user needs that are fed into the fuzzy front-end activities of team-based product innovation projects. The empirical basis comes fr...

In recent years, the rising of customers’ awareness and spending power has led to the growth of the customized products. The traditional enterprise-led products are unable to meet the customers’ needs. Nowadays, the enterprises have to put the emphasis on the customers’ preferences and products must be made to satisfy the customers’ various needs. In this research, we develop a set of Fuzzy Int...

Industrial, manufacturing and service organizations are interested in improving their products and processes by decreasing the variation, because the competitive environment leaves little room for error. Variation is the enemy of quality which is defined and evaluated by the customers. We must deliver products and services at the ideal targets demanded by the customers. The traditional evaluati...

regarding the highly intensive competition in the market, nowadays using customer-oriented strategies is necessary for retention and attraction of the costumers. nevertheless, using those kinds of strategies depends on understanding customer behavior patterns and classification of customers in accordance with those patterns. the current study aims to determine the strategies for dealing with ne...