The purpose of this research is to understand how current marketing conceptualises natural and traditional products – that strongly attract consumer attention capture large growing market shares yet remain vague weakly defined by a regulatory framework. analysis conducted on systematically selected articles published in relevant journals over the past two decades. results show are mostly way th...

Aim: To evaluate the antibacterial activity of lactic acid bacteria against selected food pathogens (Escherichia coli and Staphylococcus aureus). Method: A total twenty (20) traditionally fermented samples were purchased from a market in Umuahia metropolis. Isolation identification (LAB) conducted using standard microbiological techniques. LAB identified morphological biochemical tests. They te...