Targeted online advertising now accounts for the largest share of the advertising market, beating out both TV and print ads. While targeted advertising can improve users’ online shopping experiences, it can also have negative effects. A plethora of recent work has found evidence that in some cases, ads may be discriminatory, leading certain groups of users to see better offers (e.g., job ads) b...

This research is backgrounded by the huge potential of tourism sector in Majalengka but fact it cannot be maximized government. One most popular tourist destinations this time Paragliding. Although promotion has been carried out local government through and cultural office majalengka, even covered national TV stations, still visit to paragliding only dominated tourists. a problem because destin...

OBJECTIVES We sought to evaluate changes in countries' enacting advertising bans after the effect of ratifying the WHO Framework Convention on Tobacco Control (FCTC). METHODS We compared adoption of advertising bans on five areas (TV and radio, print media, billboards, point-of-sale, sponsorship) in countries that did versus did not ratify the FCTC, accounting for years since the ratification...

The paper analyses how advertising may influence consumer preferences. Using the methodology from evolutionary game theory, we allow consumers not to be fully rational. Consumers use the same strategy repeatedly, but revise their strategy occationally. They revise their strategy buy immitating successful others. Revising their strategy this way is optimal under certain condition. The analysis i...

As targeted advertising becomes prevalent in a wide variety of media vehicles, planning models become increasingly important to ad networks that need to match ads to appropriate audience segments, provide a high quality of service (meet advertisers’ goals), and ensure that ad serving opportunities are not wasted. We define Guaranteed Targeted Display Advertising (GTDA) as a class of media vehic...

The purpose of the work. study focuses on expressiveness in an audiovisual advertising methodology consists applying methods observation, analysis and theoretical generalization practical data field art. Scientific novelty. type television advertising, which is divided by types, defined: social with national-patriotic symbols, social-household commercial musical-image advertising. system means ...

INTRODUCTION The childhood obesity epidemic continues in the U.S., and fiscal crises are leading policymakers to ask not only whether an intervention works but also whether it offers value for money. However, cost-effectiveness analyses have been limited. This paper discusses methods and outcomes of four childhood obesity interventions: (1) sugar-sweetened beverage excise tax (SSB); (2) elimina...

This paper considers the allocation of “shelf space” in the context of online marketplaces, where items’ positions are linked to advertising. While featuring advertised products makes search less efficient, lowering transaction commissions, it incentivizes sellers to compete for better placements via advertising. We consider this trade-off by modeling both sides of the platform. On the demand s...

Motivated by the enormous growth of keyword advertising, this paper studies how to package certain resources into shares for auctioning to maximize the auctioneer's expected revenue. We study such a problem in a unit-price auction setting where each bidder has private valuation for the shares, and the allocation of shares is determined by the rank-order of bidders' willingness-topay for per-uni...

We may not be able to make you love reading, but advertising to children on tv content impact and regulation will lead you to love reading starting from now. Book is the window to open the new world. The world that you want is in the better stage and level. World will always guide you to even the prestige stage of the life. You know, this is some of how reading will give you the kindness. In th...