White Ocean Strategy (WOS) has a positive impact on the company. However, many companies have not implemented this strategy. There is research gap between customer value and engagement (CE). This explains that an antecedent of CE. some studies discuss consequence study aims to explain relationship WOS, value, quantitative explanatory used accidental sampling obtain samples. The survey was condu...

Digital technologies became the primary source of innovation in private and public sectors. The Internet profoundly changed way businesses are run catapulting “most digital” industries companies to top S&P500. Two innovations that drive digital transformation changing nature competition cloud computing artificial intelligence (AI) technologies. Cloud-native business models strategies proved...