The study is relevant to the current global trends of business environment turbulence and marketing transformation under influence war in Ukraine. purpose article identify reasons for Ukraine related various aspects problems activities companies that lead this, develop recommendations improving policy prospects profitability. novelty lies creation a theoretical model context environment. object...

The war in Ukraine dealt a crushing blow to the country’s economy. relevance of topic is due marketing ability be an effective tool for restoring and developing business Ukraine. paper aims define state prospects its component during research analysis demonstrates that share representatives who completely or partially ceased their activities first three months decreased from 75.3% March 49.0% M...