Purpose This paper aims to provide a comprehensive understanding of Vietnamese consumers’ perceived value and explore the relationships between its constructs, satisfaction (e)word-of-mouth (WOM) intentions towards Airbnb. Moreover, relationship traditional WOM electronic (eWOM) was also investigated. Design/methodology/approach An survey applied collect data on sample Airbnb guests. A total 35...

The reviews of the consumers who are shopping online play a substantial role in forming intentions purchasing others. digital platforms progressing day in, out, which providing chance to customers share and state their views, comments, opinions, simultaneously, it is establishing strong means marketing recognized as electronic word mouth (e-WOM) has gotten an essential source gather details con...

Abstract Retail has responded to the continuing shift in consumer preferences toward ephemerality and immediacy with development of temporary experiential stores known as pop-ups. In realm stores, research identified retail brand experience affecting positive word mouth (WoM). Surprisingly, however, studies have yet consider pop-ups’ distinguishing feature or their main type visitor, consumers ...

Robots, which are a reflection of technological developments, used instead human waiters for more effective and efficient workforce less service failure. This study aims to investigate the effect robot waiter usage desire on word mouth (WOM) communication attitude customers in restaurants. In study, direct WOM indirect (through attitude) were also investigated. The sample consists 316 people li...

This study aims to investigate the effect of perceived quality on purchase intention mediated by value and social media WOM. The process involved testing cause-and-effect relationships between variables used in structural equation model (SEM) empirically using primary data from an online survey 410 Garuda Indonesia Airline passengers. five-scale ordinal retrieved 27 question items presented res...

Interpersonal conversation, or word-of-mouth (WOM), is one of the important factors in affecting product sales (e.g. Herr et al. 1991, Laczniak et al. 2001). Potential buyers can gather information on the quality of the product through other consumers' WOM. WOM can not only increase product awareness among potential buyers but can also affect their buying decisions. With the development of onli...

Purpose: Empirical research suggests a high impact of e-WOM on the user’s attitude leading to their behavioral intention. This paper is novel attempt understand electronic word-of-mouth users’ attitudes toward content OTT, its subscription Theoretical framework: “Content” one key factors behind exponential growth and viewership OTT platforms in India. But how users develop watch or subscribe sp...

Many firms and individuals have been publishing data and services on the Web. It is necessary to develop advanced technology facilitating the use of Web data and services and to understand what impacts on firms and individuals would be. This thesis, composed of three essays, aims to explore (1) what technology could be developed to facilitate using Web data and services, and (2) what theoretica...

Purpose Following the planned behaviour theory, aim of paper is to analyse role played by brand attachment, characteristics and congruence in enhancing attitude while leading revisit intentions word-of-mouth (WOM) restaurant sector. Design/methodology/approach The study based on quantitative method considered 464 questionnaires fulfilled customers restaurants. data were explored employing parti...

This study conducted to verfiy the structural causal relationship between ESG attributes of food and beverage companies, trust, word mouth (WOM) as perceived by consumers visiting Jeju Island. The present used respondents who understand management selected a representative company in service business (e.g., Starbucks Reusable Cup or Samdasoo Unlabeled, etc.). A survey was requested from an onli...