abstract through the interpretation of texts, and subsequent creation of social reality, mediated representations are often seen to be presented within the certain of ideological discourses that reflect the existing power structures. the main objective of this paper is to analyze television commercials with an emphasis on gender roles to decode the main elements of a dominant discourse (preferr...

Social roles structure daily life because people adjust their behavior according to the role that they have in a specific situation. Online social roles are not necessarily the same as those in daily life and, because they are not so strictly assigned, the question arises whether they can be manipulated. We conducted a structured experiment to investigate whether the manipulation of online soci...

The hypothesis tested was that beliefs about rape that place women at a disadvantage are positively related to beliefs that restrict the rights and roles of women in our society. Two scales, the R scale and the W scale, based on a survey of beliefs about rape (Feild, 1978) and the Attitudes Toward Women Scale (Spence and Helmreich, 1972), were administered as a single instrument. Subjects inclu...

We locate the micro-foundations of social order in the cultural meanings of institutional identities and roles, the daily enactment of which ensures social order through the continual reproduction and legitimation of social institutions. Following discussion of a general conceptual model, we discuss two complementary, micro-level explanations of social order: a cognitive approach combining a cl...

Several researchers (Burt, 1995; Marsden, 1982, 1983; Granovetter, 1973; Homans, 1951, 1974) have stressed the importance of actors who occupy strategic positions in social networks to explain aspects of diffusion processes in social structures: If contacts between two parties are only possible through a third party, the latter can be regarded as being in control of resource flows. Such transmi...

Harriot Stuart is well worth teaching because it offers rich possibilities both for discussing literary forms such as heroic romance, epistolary form, and womens narrative voices, investigating topics the transatlantic experience, colonialism, representations of Native Americans. Whether in a course focused specifically on Charlotte Lennoxs works or more broadly eighteenth-century fiction, can ...

This paper describes the sociological concept of roles as a basis for designing computer-supported community systems (CSCS). The goal is the systematic analysis of roles and role-development from a sociological point of view to enhance socio-technical community-systems. In system theory social structures are expectational structures and roles identify these expectations [22]. Roles explain how ...

mass media have outstanding roles in forming and processing of the social structure of reality. although there are different concepts and methods used for making researches relevent to this issue, two main approaches are of the great importance that from the beginning have drawn the researcher's full attention to themselves. the first one, analyzes the aspects of the relations between cult...