This chapter explores what makes online advertising different from traditional advertising channels. We argue that online advertising differs from traditional advertising channels in two important ways: measurability and targetability. Measurability is higher because the digital nature of online advertising means that responses to ads can be tracked relatively easily. Targetability is higher be...

The general impossibility of jointly implementing arbitrary sets of measurements is a fundamental feature of quantum theory. Indeed, it is a key ingredient that enables a demonstration of the nonclassicality of quantum theory in proofs of Bell’s theorem [1] and the Kochen-Specker theorem [2]. A finite set of measurements is called jointly measurable or compatible if there exists a single measur...

For a ⊆ b ⊆ ω with b\a infinite, the set D = {x ∈ [ω] : a ⊆ x ⊆ b} is called a doughnut. Doughnuts are equivalent to conditions of Silver forcing, and so, a set S ⊆ [ω] is called Silver measurable, also known as completely doughnut, if for every doughnut D there is a doughnut D′ ⊆ D which is contained or disjoint from S. In this paper, we investigate the Silver measurability of ∆2 and Σ 1 2 set...

OBJECTIVE To explore whether differences between collaboratives with respect to type of topic, type of targets, measures (systems) are also reflected in the degree of effectiveness. STUDY SETTING 182 teams from long-term healthcare organisation developed improvement initiatives in seven quality-improvement collaboratives (QICs) focusing on patient safety and autonomy. STUDY DESIGN Multiple ...

Service de Physique Théorique Université Libre de Bruxelles Campus Plaine CP 225, Bld du Triomphe 1050 Bruxelles, BELGIUM Lev Vaidman School of Physics and Astronomy Raymond and Beverly Sackler Faculty of Exact Sciences Tel-Aviv University, Tel-Aviv, 69978 ISRAEL BITNET: [email protected] Consequences of relativistic causality for measurements of nonlocal characteristics of composite quantum sys...

Meta-modelling is at the core of Model-Driven Engineering, where it is used for language engineering and domain modelling. The OMG’s Meta-Object Facility is the standard framework for building and instantiating meta-models. However, in the last few years, several researchers have identified limitations and rigidities in such scheme, most notably concerning the consideration of only two meta-mod...

Cross-linguistic transfer embodies language learners’ use of linguistic knowledge of their first language to leverage the learning of a second language. The cross-linguisitc transfer between Chinese and English has been studied by scholars from different disciplines. However, variances and inconsistencies exist among prior studies regarding the investigated linguistic domains and reported resul...

In this paper we prove that in modules, MS-measurability (in the sense of Macpherson-Steinhorn) depends on being able to define a measure function on the p.p. definable subgroups. We give a classification of abelian groups in terms of measurability. Finally we discuss the relation with Q[t]-valued measures.