Today, commercial advertisements are emerged all around the world. They include radio, TV, magazines and newspapers. As it is obvious, advertisement is considered as a live process, an economic activity, industry or profession, and also it is a part of media’s content. Advertisement is a social organization which has no effect on the people, structures, culture and whole community. In this pape...

the product trial is a significant marketing tool for the formation of brand image, attitude toward the product, and behavioral intentions. the aim of this research was to investigate the effect of the promotion of free sport services on arousal and future intention of consumers in advertisement. research method was the 3×2 between subjects quasi-experiment factorial design. the statistical pop...

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Advertising could be a powerful communication force and important selling tool serving to sell goods, services, images, ideas through channel of knowledge persuasion. It is highly visible within the society. All people receive several advertising messages daily. essential success any sort business business. Non-business organization like government, school universities, Public Service teams emp...

today advertisement is an important part of all businesses. using false information in these advertisements are always targeting consumers and rival traders. no doubt in these circumstances consumers need to be protected, however, it is not clear what kind of support and protection can be afforded for consumers and how they can be compensated? can they terminate the contract, or they have to ke...