The finding that naming responses can be affectively primed suggests (a) that stimulus evaluation does not depend on participants having an explicit evaluative processing goal, and (b) that the perception of an affectively polarized stimulus can result in the preactivation of memory representations of affectively related stimuli. However, in all published studies that demonstrated significant a...

BACKGROUND Positive affective responses can lead to improved adherence to exercise. This study sought to examine the affective responses and exercise intensity of self-selected exercise in adolescent girls. METHODS An observational study where twenty seven females (Age M = 14.6 ± 0.8 years) completed three 20-minute exercise sessions (2 self-selected and 1 prescribed intensity) and a graded e...

Adolescence provides a significant opportunity to influence attitudes toward activity. It has been proposed that affective responses are the first link in the hypothesized exercise intensity-affect-adherence chain. The aim of this study was to explore young low-active adolescents' affective responses to different exercise intensities using quantitative and qualitative methodologies. Participant...

In the early days of e-Commerce, web designers follow their intuition of how the website should look like. Further development of web design have seen for instance Nielsen’s heuristic, which resulted designers to focus mainly on cognitive functionality and usability. However, as technology advances and e-Commerce matures, the affective quality has become important than ever. Affect has been pro...

Affective or hedonic responses to food are crucial for humans, both advantageously (e.g., enhancing survival) and disadvantageously (e.g., promoting overeating and lifestyle-related disease). Although previous psychological studies have reported evidence of unconscious cognitive and behavioral processing related to food, it remains unknown whether affective reactions to food can be triggered un...