Despite the popularity of t-shirts and slogans' usage on t-shirts, there is virtually no empirical research t-shirt slogans. This study aims to answer three questions namely: (1) What are popular slogans? (2) Who companies' selling with (3) characteristics slogans that liked by young consumers? Content thematic analysis were used analyze responses. We believe findings this can serve as a founda...

Controlling the occurrence of defects is a major challenge for manufacturing organizations that are seeking to enhance their competitive position in today’s global market. This paper considers the process of screen-printing T-shirts using hydraulic and pneumatic printing machines. Several defects in the output of this printing process have been observed, especially with multi colors printing as...

This paper investigates consumers' values on attitude and brand desirability for upcycled luxury designer shirts. Consumer in the present study's context consist of terminal instrumental values. Findings show that do not strongly influence towards Burberry previous collection shirts nor leftover fabric compared to generic Instrumental Still, a stronger than Managerial strategic implications sho...

Neuroimaging research has identified category-specific neural response patterns to a limited set of object categories. For example, faces, bodies, and scenes evoke activity patterns in visual cortex that are uniquely traceable in space and time. It is currently debated whether these apparently categorical responses truly reflect selectivity for categories or instead reflect selectivity for cate...

Men's body odor influences women's mate choice and individual variation among traits affects hedonic perceptions of this odor (e.g., immune system characteristics). Previous research by Sergeant (2002) indicated that one such characteristic is sexual orientation: body odor from homosexual men was perceived by heterosexual women as more hedonically pleasing than that of heterosexual men. The cur...

Groups, companies, and organizations identify themselves via symbols. Symbols have the potential to create group identity and at the same time create group boundaries, thus allowing for achieving the benefits of cooperation by ingroup members. We use a laboratory experiment to study the role of group identity, created by the use of symbols, in mitigating the hold-up problem. As a team symbol we...