Aggressive marketing campaigns to attract new customers only covers customer churn, resulting in neither growth nor profitability. Retaining current customers, increasing their lifetime value, and reducing customer churn rates, thereby allowing greater efforts and resources to be dedicated to capturing new customers are the goals of a commercial director. But how can that loss be detected in ti...

With the increased use of sensitive electronic circuitry, customers become more concerned about the electric power quality (PQ). In the new open-access and competitive power market, electricity consumers are in a unique position to demand a higher quality of service. The utilities or other power providers have to ensure a high quality of their service to remain competitive and retain/attract th...

with the advent of internet banking, new generation of customers appeared. banks also for having a larger share in the competitive market should try to attract more customers as well as their loyalty. the present study is focused on identifying and rating the effective factors on electronics loyalty of bank tejarat customers. the present research is a descriptive research in a survey method whi...

It is known that perceived trust of vendor can positively affect customers’ acceptance of a certain product or service. Based on Mayer’s three-dimensional trust model and traditional trust theory, the factors affecting different dimension of customer initial trust in the mobile payment service providers were tested through an empirical study, including service providers’ reputation, perceived s...

Online advertising has shortand long-term effects. Little is known, however, about which online advertising channel works best to address particular customer groups when shortand long-term effects, are taken into account. We look at the sales effect of search engine marketing (SEM), banner advertising, price comparison advertising (PCA) and coupon/loyalty advertising (CLA) on new and existing c...

With the rapid development of e-commerce, e-commerce is becoming more and more competitive. How to improve customer loyalty, attract more new customers, and expand the market effectively, it is very important for the e-commerce enterprise. In this paper, a comprehensive model is proposed, which is based on generalized association rules and decision tree technology. The model is used for custome...

the increasing growth and development of communications technology has created a major change indifferent aspects of human life and organizational performance. new technologies have changed function and attitudes of individuals and organizations and have become an important aspect in creating new jobs and innovation in organizations. development of new phenomena such as electronic business, ele...

Marketing professionals are paying more and attention to social media because it is among the most effective methods for communicating with customers about businesses. Despite its expanding significance, little investigation has looked at how marketing strategies affect consumers' awareness of brand. In this study, a conceptual framework proposed analysing characteristics customer loyalty perce...

In order to attract new customers and retain existing customers, restaurants need to identify the criteria on which customers determine the restaurants where they eat. The present study examines the restaurant selection criteria being employed by U.S. customers. This study also examined if there is any difference in selection criteria and it would differ across fast-service and full-service res...