Often, Individuals try to choose the best feasible option but sometimes, they don’t succeed in doing so. They make mistakes. Also, market exchange makes psychological factors cease matter many even for markets.
 In contrast traditional assumption of neoclassical economics that individuals are rational Homooeconomici, always seek maximize their utility and follow “true” preferences, researc...

Increased use of the Internet for the distribution of digital products allows firms to embrace new business models. These models provide higher levels of product customization. In search of a better match between products and consumers’ willingness to pay, many online and mobile content providers have recently started to add new charging methods to their existing pricing strategies. Currently, ...