Micro-blogging has become an important communication channel for public opinion topics with its own characteristics such as openness, timeliness and interactive and so on. Studying the propagation rules for public opinion topics in micro-blogging is important to monitor and understand Micro-blogging public opinion. In this paper, we study the spreading process of public opinion in micro-bloggin...

Because of its richness and availability, micro-blogging has become an ideal platform for conducting psychological research. In this paper, we proposed to predict active users' personality traits through micro-blogging behaviors. 547 Chinese active users of micro-blogging participated in this study. Their personality traits were measured by the Big Five Inventory, and digital records of micro-b...

Blogging, as a subset of the web as a whole, can benefit greatly from the addition of semantic metadata. The result — which we will call Semantic Blogging — provides improved capabilities with respect to search, connectivity and browsing compared to current blogging technology. Moreover, Semantic Blogging will allow new ways of convenient data exchange between the actors within the blogosphere ...

Semantic Blogging is the use of rich metadata to transform blogs from simple online diaries to full participants in an information sharing ecosystem. Originally the semantic blogging vision centred around informal decentralized knowledge management, but recent developments in social network analysis, microformats, semantic desktop applications and wikis have challenged, enriched and extend...

The Internet has changed the way of traditional marketing propagation dramatically. Increasingly enterprises pay much attention on micro-blogging marketing and utilize it as a necessary tool of promotion. It has practical meaning for those enterprises analyzing the factors which influence the effect of micro-blogging marketing, therefore building better marketing strategies and enhancing the pr...