F or twenty-five years, competition has been at the heart of corporate strategy. Today, one can hardly speak of strategy without involving the language of competition: competitive strategy, competitive benchmarking, building competitive advantages, and beating the competition. Such focus on the competition traces back to corporate strategy’s roots in military strategy. The very language of corp...

The cellphone market has been dominated by global brand companies for years. However, “bandit” cellphones (i.e., unbranded or unknown-brand “white box” cellphones) have introduced a new business model that is changing the rules of the game. Low cost, high value-added features are characteristic of bandit cellphones. Developing countries offer huge market potential for the growth of bandit cellp...

The property industry is an that has intense competition. competition creates oversupplied condition where there are more goods offered when compared to market demand. This causes players in the tend conduct price wars. also felt by UD Rejeki as one of industry. In order avoid this fierce competition, companies must present innovations. research uses Blue Ocean Strategy a tool design strategies...

Arista Wedding Project is a family business that has officially established in October 2019, the field of creative industry especially wedding organizer. offers services specializing Islamic weddings and intimate prioritize professionalism, creativity, youthfulness. The value Impress Your Moment provides education for marriage preparation. This study aims to find Key Success Factor (KSF) throug...