Despite existing studies on negative consumer-brand relationships, understanding of extreme states, such as brand betrayal and hate, is still in the infancy stage. The current study addresses this crucial gap by investigating effect hate subsequent consumer behaviors. Specifically, it examines two different forms (i.e., performance versus value-based betrayal) influencing unfavorable behaviors ...

To the Editor: I hate to write a letter to the editor to comment on another letter to the editor, especially if the author of the latter is a respected colleague of mine. However, in this case, I must make an important point regarding conformity to accepted writing style. Ferguson1 in his sobering letter on the Organization to Assess Strategies for Ischemic Syndromes (OASIS) pilot study used th...

Jack Levin and Jack McDevitt Northeastern University I. Legal Distinctions II. Hate Crimes and Prejudice III. Why Treat Hate Crimes Differently? IV. Problems in Collecting Hate Crime Data V. Types of Hate Crimes VI. Organized Hate Groups VII. Are Hate Crimes on the Rise? VIII. Responses to Hate crimes IX. Conclusion GLOSSARY Defensive Hate Crimes Hate offenses aimed against particular “outsider...

Purpose: The objective of this paper was to study the past research in field brand hatred and propose a agenda for future. Theoretical framework: Theories on been studied. Duplex theory hate, hate as multidimensional construct, determinants self-congruity Brand due negative experience, self-image studied there is much investigate learn. Design/methodology/approach: Literature review foundation ...