In a geographically structured organization, where divisions are represented by geography or country, understanding cultural complexities is critical to business success. Cultural traditions can vary within individual groups and communities, not mention the diversity of across countries continents. These differences also in concept leadership, latter being crucial for effective communication do...

Purpose: The aim and objective of this report is to identify the benefits of interactive communication channels and to advice the FMCG business on how these new methods are better than the conventional methods. Design/ Methodology/Approach:  In this research article facts about advertisement and its effectiveness were collected from different surveys conducted by various agencies. Mainly second...