buyer commitment to an exchange relation is a key issue in industrial marketing. commitment to an exchange has several benefits for buyer and seller such as increasing exchange efficiency, decreasing exchange cost and uncertainty. this article investigates commitment in b2b relationships from perspective of purchasing department managers. in the present study the satisfaction effects of purchas...

the advent of new information technology has radically changed the end-user computing environment over the past decade. to enhance their management decision-making capability, many organizations have made significant investments in business intelligence (bi) systems. in order to achieve increased and sustainable business results, organizations need to use suitable strategy to engage personnel. ...