By the 1980s many of the companies across the world had realized a new ConceptCause Related Marketing (CRM) as a marketing strategy. Cause Related Marketing is defined as “a strategic positioning and marketing tool that links a company or a brand to a relevant social cause or issue, for mutual benefit”. CRM became the vehicle by which companies indirectly propagandized their brands and it has p...

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...

Tujuan – Makalah konseptual ini bertujuan untuk memberikan pemahaman tentang cause-related marketing (CM) dan isu besar terkait konsep fit (keserasian) pada penerapannya. Metode yang digunakan adalah tinjauan kritis dari beberapa artikel menaruh perhatian keserasian tersebut. Dua dalam tingkat (rendah tinggi), hal apa Desain/Metodologi/Pendekatan makalah studi literatur kualitatif menelusuri be...