Celebrity Endorsement has become one of the important tools in advertisement persuading customers. No study has been yet conducted in Pakistan to measure the impact of credibility of celebrity on the buying intentions of customers. This paper investigates the credibility of celebrity endorser influence on consumers buying intention and also whether the experience of celebrity with the usage of ...

This article explores Keanu Reeves as a ‘reluctant eco-celebrity’. Although Reeves’ onscreen career has revolved around films engaged with radical and alternative ideas, off-screen, he remains reluctant cheerleader for any political cause. His reluctance to participate explicitly in celebrity culture means is often assimilated into various media fan narratives. However, when read ecologically, ...

China is a country with long history. The earliest academic recognition of China's founding was in 221 B.C.E. when the Qin Dynasty established. Therefore, proud its history and impressed current code conduct because culture. analysis long-lasting celebrity culture will enable us to better understand underlying logic spread fame live This can also lead understanding transmission. essay focuses o...

Purpose – Does celebrity endorsement work and how does it work among adolescents? This article aims to identity attributes of celebrity endorsers and attributes of celebrity endorsement advertisements that are most appealing to the adolescents. The article also examines adolescents’ perceptions about how celebrity-endorsement advertisements work. Method – A focus group study among 76 Chinese ad...

The association between celebrity suicide and subsequent increase in suicide rates among the general population has been suggested. Previous studies primarily focused on celebrity suicides in the 2000s. To better understand the association, this study examined the impacts of celebrity suicides on subsequent suicide rates using the data of Korean celebrity suicides between 1990 and 2010. Nine ce...

Even if some allow themselves to be defeated through lack of perseverance, there are others, and more than one would think, who attain prosperity, fortune, and, what is perhaps even preferable to these, celebrity. ... This is the case with the man whom we have just lost, and whom I make bold to call my pupil; for, issuing from my apothecary laboratory, he grew, found fame, and became a celebrity.

Two studies assessed the relationship between celebrity worship and (i) addiction (n 1359) and (ii) criminality (n 2158). Overall Celebrity Attitude Scale (CAS) scores correlated positively with Eysenck Personality Questionnaire Revised (EPQ-R) Addiction and Criminality sub-scale scores. In further support of the absorption addiction model of celebrity worship (McCutcheon, Lange, & Houran, 2002...

In academia, celebrity study remains an ever growing interest, especially in media and culture studies. However, few researchers have expanded their scope of exploration to the celebrities who gain stardom across national and cultural borders. The current study considers Psy and his music video Gangnam Style as a site for examining globalized language and cultural contacts. Its primary concern ...

OBJECTIVE Although evidence suggests that there is an increase in suicide rates in the general population following celebrity suicide, the rates are heterogeneous across celebrities and countries. It is unclear which is the more vulnerable population according to the effect sizes of celebrity suicides to general population. METHODS All suicide victims in the general population verified by the...