Der vorliegende Beitrag bietet einen Überblick über zwei Metapherntheorien, die für linguistische Metaphernanalyse als wichtige Beschreibungsrahmen gelten. Zunächst wird der einflussreiche Ansatz von Lakoff und Johnson (1980), Conceptual Metaphor Theory (CMT) mit ihren wichtigsten Grundannahmen dargestellt. Anschließend werden einige Kritikpunkte präsentiert, auf theoretischen methodischen Mäng...

Metaphor makes our thoughts more vivid and fills our communication with richer imagery. Furthermore, according to the Conceptual Metaphor Theory (CMT) of [30], metaphor also plays an important structural role in the organization and processing of conceptual knowledge. According to this account, the phenomenon of metaphor is not restricted to similarity-based extensions of meanings of individual...

This paper investigates perspectives of applying the notion of “evolution” to the development of conceptual metaphors. It presents evidence for historical changes in mappings from the source domain of LIFE-BODYHEALTH to the target domain of STATE-SOCIETY. The data show that the body politic metaphor has retained a strong influence on popular conceptualisations of the political domain. However, ...

according to modern religious studies, religions are rooted in certain metaphorical representations, so they are metaphorical in nature. this article aims to show, first, how conceptual metaphors employ image schemas to make our language meaningful, and then to assert that image-schematic structure of religious expressions, by which religious metaphors conceptualize abstract meanings, is the ba...

This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of con...

There exist a broad class of metaphorical utterances that, although widely reported, have received little detailed examination. These metaphors are not totally novel; instead, the vehicles contain novel extensions to familiar conceptual metaphors. That is, they (a) rest on a conceptual metaphor that is familiar to the understander but (b) transcend the list of mappings in the conceptual metapho...

Research into the computational properties of the human metaphor faculty can be categorized according to two different perspectives: the lexico-semantic approach, most favoured by linguists, which sees metaphor as a predominantly linguistic phenomenon and thus attempts to model it as such; and the conceptual approach, which sees metaphor as a deep-seated cognitive agency that systematically org...