background: congruity of values in workplace has a determining effect on personal and organizational outcomes. on the other hand, nurses provide invaluable services during the difficult times of sickness. the aim of this research was thus to investigate the relationship between personal and professional values among nurses working in hospitals affiliated to isfahan university of medical science...

The study is aimed to test the structural relationship between brand personality dimensions, selfcongruity (i.e., actual and ideal self-congruity) revisit intention. Brand was conceptualised as a five-dimensional construct including sincerity, excitement, competence, sophistication, ruggedness. When Chinese outbound tourists perceived various traits of destination brand, it might influence thei...

Purpose – The purpose of this paper is to study the possible influence of congruity on the way ad banners are watched and remembered in online newspapers. Design/methodology/approach – The effects of the thematic connection between banner subject and article content are examined at the level of gaze behaviour using eye tracking technology, while questionnaires are exploited to assess both free ...

The expectation–confirmation model (ECM) of continued information systems (IS) use has proven to be successful across online service contexts. Previous studies based on ECM have focused on a referent (i.e., comparison standard) that is centered on the target IS (i.e., target online service). The effect of this referent, captured through confirmation, has been strongly demonstrated. Yet, few stu...

Travel decision making has been extensively studied. Various models and theories have been proposed to explain tourist behavior. Taking a new approach, this study applied the Motivation Opportunity Ability (MOA) model to explain travel intentions. The MOA model suggests that motivation, opportunity, and ability are major factors influencing travel intentions. This study explored the role of sel...

Residents are integral to the place image. They a component of place, and ambassadors its brand, yet their perspectives have generally been overlooked when it comes role person-place bonds in branding. This study evaluates mediating self-congruity attachment on relationship between residents' positive image likelihood stay among 350 Swedish residents. A conceptual model building identity, congr...

With the current rapid economic development, restaurant practitioners need to pay attention issue of how fine-dining restaurants can achieve sustainable operations in presence fierce competition. Fine-dining have gradually become a reflection consumers’ self-image; therefore, this study combines VAB framework, self-congruity theory, and generational theory investigate relationships among percei...

To the extent that the sexes typically occupy different social roles, these roles frame individual opportunities in ways that foster differences in motivations and different methods of fulfilling those motivations. From the role congruity perspective, the motivation to achieve role congruity—to align behavior with the demands of roles—is an important force. Our role congruity account of sex dif...

In the current consumer-centric economy, consumers increasingly desire the opportunity to design their own products in order to express more effectively their self-image. Mass customization, based on efficient and flexible modulization designs, has provided individualized products to satisfy this desire. This work presents an experiment employed to demonstrate that customer participation leads ...

This study aims to empirically investigate the influence of destination image, visitor image congruity, and perceived related health issues on revisit intention role risk as moderators in these relationships. We integrated theory self-congruity protection motivation understand post-pandemic travel behaviour further. Using a moderated regression analysis (MRA), data are collected from 402 studen...