food labels play an important role in well being of consumers. as a part of it, date marking is a valid guide to shelf life of a food. the present study was done in 2010, in smart food center, wollongong; new south wales, australia to determine if the residents are familiar with date marking of food products. data was accumulated by either interview guide or questionnaire method. basic unselect...

Purpose – This paper integrates the knowledge management and marketing literatures to examine the relationships between knowledge management (KM) practices during a service exchange and customers’ satisfaction and behavioral intentions. Design/methodology/approach Data were collected in an experimental setting using video scenarios; hypotheses were tested using MANOVA and ANCOVA. Findings Resul...

As economic challenges and pressures for businesses mount, marketing teams are faced with major decisions. While widespread consumer anxiety results in dwindling businesses, marketing budget allocations are hit by cutbacks and marketers face the challenge of better market performance in a restrained economy. Investments and organizational objectives have been reframed. While retention of market...

Services that are delivered over the Internet—e-services— pose unique problems yet offer unprecedented opportunities. In this paper, we classify e-services along the dimensions of their level of digitization and the nature of their target markets (business-to-business, business-toconsumer, consumer-to-consumer). Using the case of application services, we analyze how they differ from traditional...

Background: Consumer eHealth tools play an increasingly important role in engaging patients as participants in managing their health and seeking health information. However, there is a documented gap between the skill and knowledge demands of eHealth systems and user competencies to benefit from these tools. Objective: This research aims to reveal the knowledgeand skillrelated barriers to effec...

customer relationship management (crm) and knowledge management (km) have become especial and strategic keys in the current competitive environment for all companies.  the critical role of km as the main determinant of the success of crm has been the focal point of the previous researches; the present paper aimed at studying the impact of different km factors- such as customer knowledge (ck), s...

[Abstract] As in a famous saying: “Knowledge comes from practice and should return to practice“, knowledge is closely related to business process where it is used and created. In this part, WFMS (Workflow management system), as a system for business process definition, execution and management, plays an import role in KM (knowledge management): a big knowledge consumer and an important knowledg...

Modern trends of knowledge-dominated economy are from capital to intelligence intensive business environment and product push to a consumer pull management. This has resulted in designing consumer-focused companies. Knowledge integration (KI), based on synergistic use of knowledge from multiple sources must be relevant to company goals and processes. This is accomplished via design and developm...

knowledge management strategy is mentioned as one of the most important success factors for implementing knowledge management. the km strategy selection is a complex decision that requires consideration of several factors. for evaluation and selection of an appropriate knowledge management strategy in organizations, many factors must be considered. the identified factors and their impact on kno...