Purpose- The aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a Muslim country. This paper wants to demonstrate how and why husbands/wives with Eastern culture and Islamic norms use different decision-making styles. Design/methodology/approach- Literature reviews on consumer decision-making, religion and family struc...

Contour lines totally fix the structure of leftcontinuous t-norms. For each t-norm, these contour lines are determined by the corresponding residual implicator. Most properties involving residual implicators can now easily be translated into properties involving contour lines. As the portation law expresses associativity, we dispose of a powerful tool for constructing left-continuous t-norms. I...

Individualistic cultures that prevail in predominantly developed economies thrive on ecommerce environments where consumer trust is facilitated through trust mechanisms such as institutional guarantees, laws and policies, information security mechanisms, and social controls. These trust mechanisms are based on individualist cultural norms of behaviour and values, and are not always relevant to ...

purpose- the aim of this essay is to attempt to explain the impact of religion and family structure on consumer decision-making style within a muslim country. this paper wants to demonstrate how and why husbands/wives with eastern culture and islamic norms use different decision-making styles. design/methodology/approach- literature reviews on consumer decision-making, religion and family struc...

Consumer decision making processes are conditioned by various forces. Recognized premises are being constantly reevaluated and future decisions are made in connection with previous ones. Therefore, authors propose an approach to decision making modeling based on pairs of vectors describing attitudes towards certain attributes influencing consumer’s decision. As a result, possible is a descripti...

The current literature suggests that the concept of consumer innovativeness is universally applicable. Innovators are believed to be novelty seekers and risk takers independent of their national identity, and therefore to be attracted to similar characteristics of an innovation across most countries. However, research in intercultural marketing has shown that cultural norms and values have vary...

The current literature suggests that the concept of consumer innovativeness is considered to be universally applicable. Innovators are believed to be novelty seekers and risk takers independently of their national identity, and therefore would be attracted to similar characteristics of an innovation across most countries. Though, research in intercultural marketing has long shown that cultural ...

Due to the intense competition, the study of dissatisfaction among costumers has become the focus point of many firms. Hence this study focuses on consumer complaining intention keeping. Telecommunication firms have been kept in focus and descriptive research was conducted. The results show that attitude towards complaining, perceived possibility of success, subjective norms, all show significa...