What does trust mean? Is trust really important to a consumer as it relates to electronic commerce? What are the relationships between consumer trust and other variables such as a consumer’s perception of risk and a consumer’s perception of benefit? To answer these questions, this paper proposes three alternative models related to consumer trust, risk, and benefit, and tests the relationships p...

The status and the treatment of detainees in the ‘war on terror’ is one of the major contentious topics in current transatlantic relations. This article aims to explain the reasons for transatlantic disunity on this issue as well as to assess its impact on the stability and the persistence of the transatlantic security community. I argue that divergent strategic cultures are the main source of ...

Consumers’ concerns about conducting electronic business transactions and the risks involved have a vital impact on the transition of electronic business. This paper deals mainly with consumers’ willingness to conduct Electronic-commerce and their knowledge of the security measures used in online transactions. In an inferential survey Human Resource (HR) and Information Technology (IT) consumer...

Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy needs to respect customer needs in order to achieve or retain competitive advantage in providing innovative and differentiated products. Increasingly however, markets are becoming saturated with homoge...

A choice-based conjoint study was conducted sampling 400 individuals to determine their preference for Soft Touch and raised tactile coatings, which are sometimes called Hi Rise or profile coatings. Soft Touch coatings have a velvety, warm feel to them, and Hi Rise coatings simulate embossing with a glossy appearance to them. Both are considered tactile coatings, engaging the sense of touch. De...