نتایج جستجو برای: consumer preferences
تعداد نتایج: 127160 فیلتر نتایج به سال:
The evolution of information technology has resulted in increasingly fragmented digital media and multiple information channels. Organizations can develop comprehensive insights into consumer behavior and preferences by evaluating customers’ perceptions of the various Internet channels that are available. Such insights can be used to identify which information channels can be employed to effect...
This article investigates the effect of mimicry on consumer product consumption and appraisal. We propose and test two paths via which mimicry may influence product preferences. In the mimicking consumer path, we suggest that individuals automatically mimic the consumption behaviors of other people and that such mimicry then affects preferences toward the product(s) consumed. In the mimicked co...
Consumer preferences change through time and rms have to adjust their product positioning for their products to continue to be appealing to consumers. These changes in product positioning require xed investments such that rms engage in these repositionings only once in a while. We construct a model that can include both predictable and unpredictable consumer preference changes, and where a rm o...
Increasingly, firms adopt mass customization, which allows consumers to customize products by self-selecting their most preferred composition of the product for a predefined set of modules. For example, PC vendors such as Dell allow customers to customize their PC by choosing the type of processor, memory size, monitor, etc. However, how such firms configure the mass customization process deter...
نمودار تعداد نتایج جستجو در هر سال
با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید