Background: Consumer ethical behavior has attracted much attention in recent years. However, most empirical research has focused on specific instances of ethical consumer behavior and ignored other ethical behaviors. This means a complete lack of understanding of the lifestyles of ethical consumers. In this article, while referring to the formation of ethical consumption, a full range of ethica...

While classical and operant conditioning are frequently implicated in the formation of attitudes, there is no generally accepted theoretical portrayal of the processes involved and how the two conditioning processes might interact. We describe a model of attitude–behavior relations, the behavioral perspective model (BPM), which suggests how situational influences on consumer choice may be categ...

This paper is a …rst look at the dynamic e¤ects of BBPD in a horizontally di¤erentiation product market, where …rms need to invest in advertising to generate awareness. When a …rm is able to recognize customers with di¤erent purchasing histories, it may send them targeted advertisements with di¤erent prices. We show that in comparison to no discrimination, …rms reduce their advertising e¤orts, ...

It is the Internet world with vasty purchasing data sea online that makes research model of e-consumers’ purchasing behavior very different from traditional ones. Firstly this paper proposes three kinds of research models of consumers’ purchasing behavior, and then pointed out that data-driving model is the best one to analyze e-consumers’ purchasing behavior on the Internet. Secondly, it adopt...