This paper investigates the concept of corporate reputation and corporate image. Corporate image is the product of the experiences of a product or service and the messages sent by an organisation, while corporate reputation is the product of management behaviours and organisation-public relationships. This paper explores whether corporate reputation can be managed and who manages it. It is espe...

The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...

This chapter describes the historical development of communication within organizations and the emergence of corporate communication. It starts with a brief discussion of the historical development of separate communication disciplines such as marketing communication and public relations, and moves on to explain why organizations have increasingly drawn these disciplines together under the umbr...

The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...

360 www.palgrave-journals.com/crr/ ABSTRACT Over the past decade or so, corporate image has become an essential strategy for many organizations. However, non-profit organizations have only recently adopted this strategy in order to better communicate with their stakeholders. The purpose of this case study is to trace the integrated marketing communication (IMC) strategy of the Magen David Adom ...

The present article claims that value communication literally goes without saying. Research in organizational value communication as in corporate image documents is therefore assumed to have nothing to do with the analysis of explicit value semantics. This system-theoretical claim is supported by an analysis of corporate value semantics, which is particularly focused on the copying of value sem...

As a myth in the catering industry and leading hot pot restaurant China, Haidilao has always been known for its "service". But such service can not be formed overnight, it is impossible to rely solely on directive tasks drive employees, behind which there must unique corporate culture as strong support. The author will use "Five Elements of Corporate Culture" proposed by Terrence E. Deal Allan ...