The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is...

The concept of corporate reputation reflects the standing of a firm based on the public perception. Firms with high corporate reputation are better able to sustain superior performance. During the financial crisis, the corporate reputation of financial institutions has decreased resulting in a bad perception of the financial sector by the public. However, improving their corporate reputation is...

The aim of this research is to investigate the relationship between consumer perception of Corporate Social Responsibility (CSR), corporate brand trust, corporate hypocrisy, and corporate reputation. Based on the one-to-one interview method using a structured questionnaire of 560 consumers in South Korea, the proposed model was estimated by structural equation modeling analysis. The model sugge...

The present study aims to investigate the influence of corporate recognition award and reputation dimensions on consequences which are trust, satisfaction, loyalty, positive word-of-mouth advertisements. Moreover, also shows mediating impact between satisfaction loyalty. results show that have significant influence. a except dimension good employer. analysis partially mediates indicate can sign...

Article history: Received 6 June 2012 Received in revised form 18 March 2013 Accepted 21 June 2013 Available online 11 July 2013 Although the effects of corporate reputation on competitive advantage are well documented, the mechanisms that explain those effects remain unclear. We develop and test a theoretical model to investigate how relational capital mediates the impact of corporate reputati...

Corporate reputation represents a core asset of companies and research has shown that better reputation can have positive effects such as increased revenues and sales. On the other hand, companies may suffer reputational damage that can result from internal or external and potentially unforeseen events such as operational losses. In this paper, we present an empirical analysis of how unforeseen...

Corporate reputation has attracted interest from a wide range of academic disciplines. It is also a growing focus for business and media attention. This paper examines the construct of corporate reputation, first by untangling the terminological problems that have been caused by the interdisciplinary nature of much of the earlier work in the area. The construct of reputation and the allied cons...