In the article authors present study results of content use in SMM promotion. Information is given about types content, situational and communication contents are considered. The main research method chosen for studying designated problem described – analysis, as well its non-quantitative quantitative. Non-quantitative implies presence a certain indicator without quantitative metrics, indicates...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

a key challenge to brand managers is how to gain a better understanding of the relationship between brand and customer loyalty constructs. researchers have recognized that brand identity plays a key role in brand management. the purpose of this paper is to investigate the effect of brand identity and brand identification on brand loyalty through perceived value, customer satisfaction, and trust...

China National Heavy Duty Truck (CNHTC) is a famous brand in China. well-known domestic automobile brand, which occupies certain market share the and recognized supported by many consumers. However, Corporation mainly focuses on heavy-duty truck products, development of its VGV light-duty vehicle has not been very good past decade, needs to readjust marketing strategy. This study takes as resea...

the recognition and understanding of brand experience by consumers is critical to develop goods and services marketing strategies, since they can be used to predict consumer behaviour. the aim of the present study is to investigate the antecedents and consequences of brand experience in the food industry. information on 400 customers of the mashhad tabarok company was collected by a questionnai...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision about...

Google and Bing employ generalized second price (GSP) auctions to allocate billions of dollars of sponsored search advertising. The theoretical work establishing the VCG equivalence of the GSP hinges on strong, and largely untested, assumptions about the causal impact of ad position on user click probability and the value of resulting clicks. We re-purpose internal business experimentation to t...