This article examines how multinational corporations (MNCs) shape institutional conditions in emerging economies to secure access to high-skilled, yet lower-cost science and engineering talent. Based on two in-depth case studies of engineering offshoring projects of German automotive suppliers in Romania and China we analyze how MNCs engage in ‘active embedding’ by aligning local institutional ...

We examine the role of language choice in advertising to bilinguals in global markets. Our results reveal the existence of asymmetric language effects for multinational corporations (MNCs) versus local firms when operating in a foreign domain, such that the choice of advertising language affects advertising effectiveness for MNCs but not local companies. Also, different language formats (e.g., ...

This paper studies the relationship between multinationality and performance under a real options lens. Based on a cross-sectional panel of multinational corporations (MNCs) that are likely to use real options reasoning for the management of their operations, we test the impact of operating and strategic options on firms’ risk-returns parameters. Our evidence reveals that both multinationality ...

CONTENTS INTRODUCTION ..................................................................................... 321 I. THE COMMODITY IS CONGEALED CULTURE ..................................... 324 II. CORPORATIONS CAPTURE NONCOMMODIFIED CULTURAL FLOW ... 327 III. NONCOMMODIFIED CULTURAL FLOW OCCURS BETWEEN CORPORATIONS ...................................................................................

The People’s Republic of China (PRC) has changed remarkably since 1949. The country was closed to Westerners until 1978, when a number of modernizations were introduced and an open door policy was initiated to move the country from a ‘command’ toward a ‘socialist market’ economy (Warner and Joynt, 2002). Western businesses subsequently flooded into the country to take advantage of cheaper labor...

As the adoption of electronic health records (EHRs) increases, more opportunities are available for leveraging the system and the data to facilitate research. Historically, for patients enrolled in clinical research trials or studies, data have been documented in the medical record, and then study-related data are manually reentered into an electronic case report form in a research system. By u...

The present article is concerned with organizational flexibility in transnational corporations (TNCs), i.e., larger firms that operate in multiple national markets. Contrasting prior research into entry modes (e.g. joint ventures, greenfield investments, or acquisitions), the present article examines the way the organization of evaluation teams can influence entry and exit decisions of business...

To investigate whether the legal concept of "corporate personhood" mirrors an inherent similarity in the neural processing of the actions of corporations and people, we measured brain responses to vignettes about corporations and people while participants underwent functional magnetic resonance imaging. We found that anti-social actions of corporations elicited more intense negative emotions an...