Fashion brands and companies that wish to market eco-fashion aim to benefit from the use of marketing campaigns addressing the fulfilment of this megatrend’s lifestyle aspects. The promoted “green” lifestyle is reflected on to the fashion items by means of a strong brand image, which is as important as the product itself. Therefore eco-fashion is ultimately bonded with brand architecture and al...

Abstract This paper articulates in formal terms a crucial distinction concerning future contingents, the between what is true about and reasonable to believe future. Its key idea that branching structures have been used so far model truth can be employed define an epistemic property, credibility , which we take closely related knowledge assertibility, ultimately reducible probability. As result...

The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...

Consumer health information has proliferated on the Web. However, because virtually anyone can publish this typeof informationon theWeb,consumers cannot always rely on traditional credibility cues such as reputation of a journal. Instead, they must rely on a variety of cues, including visual presentation, to determine the veracity of information. This study is an examination of the relationship...

In the 1930s and 1940s, smoking became the norm for both men and women in the United States, and a majority of physicians smoked. At the same time, there was rising public anxiety about the health risks of cigarette smoking. One strategic response of tobacco companies was to devise advertising referring directly to physicians. As ad campaigns featuring physicians developed through the early 195...

Green marketing has emerged as a crucial strategy for companies looking to position themselves socially responsible and environmentally friendly. One of the key benefits green is its ability build brand trust loyalty. By promoting sustainable products or services, can establish positive image demonstrate their commitment sustainability, which increase consumer trust. Additionally, appeal consci...

Abstract Despite the growing attention brand credibility attracts in recent marketing literature, little is known about of place brands and their relationship with consumers’ loyalty. The present study builds on signalling attachment theory to investigate whether credible affect formation, subsequent word mouth (WOM) intention return. Survey data from an Alpine winter sport destination reveal t...

This is a study of authentic credibility as demonstrated through John’s description Jesus’ words and actions in the Farewell Discourses (John 13-17). Identifying need for further research on relationship between leadership (Williams et al., 2018) building from Kouzes Posner’s (2011) six disciplines leader credibility—discover yourself, appreciate constituents, affirm shared values, develop capa...