نتایج جستجو برای: customer relationship management model

تعداد نتایج: 3282801  

2004
M. v. cox

The representation in a two dimensional drawing of a spatial depth relationship between two discrete objects (i.e. one behind the other) has been studied by Freeman, Eiser, and Sayers (1977). When asked to draw one apple behind another, 5and 6-year-olds drew the objects separately, side by side; 7-year-olds drew them with the further object vertically above the nearer one; children of 9 years a...

2004
Bocheng Chen Andrew W. H. Ip Peng Sheng H. L. Yu

In this paper, the author applied the concept of the Markov chain and divided sales procedures into several indexes and states; use the state index for connecting success in sales and customer relations into Pfeifer’s method, establish a mathematical model, and demonstrate its result. In order to increase profits and decrease the cost of sales for the company, we further classify customers and ...

Journal: :مدیریت ورزشی 0
فاطمه عبدوی استادیار مدیریت ورزشی دانشگاه تبریز، ایران سجاد پاشایی کارشناس ارشد مدیریت بازاریابی ورزشی دانشگاه تبریز، ایران

in the present study, the survey research strategy was used to investigate the effect of factors influencing the success of customer relationship management (crm) considering mediating effects of organizational factors. the population consisted of managers and employees in the sports services sector of six metropolitan hotels of iran and 67 hotels were selected as the study sample. the data wer...

The aim of this study is assessing the effectiveness of Customer Relationship Management factors in Isfahan tourism and travel agencies by Structural Equation Modeling (SEM). It is practical according to the goal and it’s a kind of descriptive survey in terms of methodology. Research population included all of staffs and managers at tourism and travel agencies in Isfahan in 2012 that 274 of the...

2008
Seyed Mahdi Homayouni Tang Sai Hong

Customers were introduced as one of the brilliant resources of knowledge for the companies and enterprises. This paper proposes to integrate the agent-mediated knowledge management and the customer knowledge management systems. This is to provide a framework to acquire the cryptic knowledge from and related to the customers and provides required knowledge for them. The abilities of agents in kn...

2017
Yuxiang Zheng Jiaying Wang Sang-Bing Tsai Guodong Li Jiangtao Wang Jie Zhou

In recent years, marine cultural tourism, an emerging tourism mode, has become more and more popular among tourists, and demonstrates broad market prospects. However, Chinese marine cultural tourism is still in the development and growth stage, and the level of customer satisfaction is uneven. The improvement of the customer satisfaction level is conducive to meeting customers’ demands in marin...

Journal: :IJTM 2010
Oliver Gassmann Christoph Kausch Ellen Enkel

Customer integration has many recognised advantages, but also entails negative side effects that may impair the success of innovative activities. These negative side effects have not yet been sufficiently investigated. Whereas some may occur within the entire early innovation phase, others are likely to affect only few sub-phases. Each sub-phase, defined in a slightly new way as compared with e...

Journal: :Trans. MLDM 2010
Dejan Radosavljevik Peter van der Putten Kim Kyllesbech Larsen

Prepaid customers in mobile telecommunications are not bound by a contract and can therefore change operators (‘churn’) at their convenience and without notification. This makes the task of predicting prepaid churn both challenging and financially rewarding. This paper presents an explorative, real world study of prepaid churn modeling by varying the experimental setup on three dimensions: data...

Journal: :IJHISI 2011
Tobias Mettler

Increased competition and market dynamics in healthcare have led to a stronger need for a strategy to amend customer relationships and for a clear understanding of how healthcare providers can improve their collaboration with key suppliers. Under the label of ‘supplier relationship management’, more research is conducted to study this phenomenon either on a social system or technical system per...

2017
Dominikus Kleindienst Daniela Waldmann

As digitization makes customer migration easier and more attractive, managing customer recovery becomes increasingly important for organizations. In this context, the challenge is to avoid two error types that can occur with customer relation recovery. First, mistakenly investing in customer relations that are active (“alive”), and, second, mistakenly not investing in migrated customer relation...

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